Green Coffee Diet Pill Advertisements Spur FTC Lawsuit

The Federal Trade Commission (FTC) has filed suit against a Florida-based operation alleging that the operation “capitalized on the green coffee diet fad” by making false and unsupported advertising claims of the weight loss properties of Pure Green Coffee, a dietary supplement containing green coffee bean extract, according to an FTC press release. The claims were utilized in marketing materials and on fake news websites.

False Advertising Statements

Following the promotion of green coffee on the syndicated talk show The Dr. Oz Show, the FTC alleges in its suit, Pure Green Coffee’s Nicholas Congleton, Paul Pascual, and Bryan Walsh, as well as the companies controlled by the individuals, began selling Pure Green Coffee extract for $50 per one-month’s supply. The operation posted advertisements on their own sales websites (buypuregreencoffee.com, buygreenweightloss.com, and greencoffeeweightcontrol.com), which “featured footage from The Dr. Oz Show, supposed consumer endorsements, and purported clinical proof that dieters could lose weight rapidly without changing their diet or exercise regimens,” according to the press release. Other false advertising statements alleged by the FTC include the claim that consumers could lose 20 pounds in four weeks, 16 percent of body fat in twelve weeks, and 30 pounds and four-to-six inches of belly fat in three to five months.

Fake News Websites

“Not only did these defendants trick consumers with their phony weight loss claims, they also compounded the deception by advertising on pretend news sites, making it impossible for people to know whether they were seeing news or an ad,” said Director of the FTC Bureau of Consumer Protection Jessica Rich. The product was advertised on websites made to look like legitimate news sites and blogs, featuring mastheads from fictitious news organizations such as Women’s Health Journal and Healthy Living Renewed. The websites also contained logos appropriated from actual news sources such as CNN and MSNBC.

The suit will be decided by the Middle District of Florida.