Alvin and the Chipmunks brought in to reinforce food safety campaign

The U.S. Department of Agriculture (USDA) is recruiting Alvin and the Chipmunks to help further education on food safety. 20th Century FOX will launch a series of public service ads (PSAs) featuring the chipmunks to raise awareness about the risk of foodborne illness. The Centers for Disease Control and Prevention (CDC) estimates that 1 in 6 Americans suffer from foodborne illnesses each year.

Food safety

The campaign will include various types of advertising via TV, radio, and the internet. Various social media pages are available, and the USDA Meat and Poultry Hotline is ready for consumers’ questions. The government agencies hope to draw children in with kid-friendly activities educating them on the four steps of safe food handling:

  • cleaning hands, surfaces, and utensils with soap and warm water after touching raw food, as well as washing all produce;
  • separating plates and utensils to avoid cross-contamination between raw foods and those ready to eat;
  • cooking foods to proper temperatures; and
  • chilling foods quickly if they are not consumed immediately after cooking.

According to the Food Safety and Inspection Service (FSIS), young children are at a higher risk for foodborne illnesses. The USDA and Ad Council hope that Alvin and the Chipmunks will catch the eyes of parents and children and further the efforts of the Food Safe Families campaign.