HCCA webinar focuses on compliance training engagement

Innovative methods, memorable content, and a perpetual compliance loop are all important strategies to achieve engagement and cooperation in health care compliance training, according to a Health Care Compliance Association (HCCA) webinar presented by compliance training expert, Francesqua Chapman of the Morehouse School of Medicine.

Training

The presentation addressed things employees do while completing compliance trainings when they are not paying attention, including: multi-tasking, personal shopping, unrelated work, updating social media, or cheating. Chapman suggested that this can be prevented and the audience can be more engaged by eliminating what she called the “checkbox movement.” Instead of requiring “box checking,” training should be personal, relevant, timely, and actionable. Organizations need to get around “cookie-cutter” training by making training specific to the organization, aligned with the organization’s values, and personal so that it is deemed relatable and valuable.

Solutions

Chapman suggested strategies to solve traditional engagement problems: (1) purchasing training solutions that are customizable; (2) creating a culture that encourages continual learning through a perpetual compliance loop; and (3) developing a new message that empowers, rather than intimidates, the audience into completing training.

Secret weapon

The presentation focused on developing a “secret weapon” which can be utilized to great affect with a particular audience—something that the specific audience cares about. Chapman recommended compliance professionals rely on perceptual arousal and inquiry arousal to stimulate the audience. Perceptual arousal gains and maintains attention with provocative stories, startling statistics, or emotion. Inquiry arousal engages the audience through thought-provoking scenarios and problem solving. Both techniques are designed to encourage the audience to participate more fully in compliance training.